ECCO! The Italian equivalent of the French VOILÀ! A word that expresses the beauty of the moment, the here and now, and that admiration for something that means wow. Italians have long been admired worldwide for their somehow innate sense of effortless elegance and style.
BY LUCIA RESTANI
October, 2024
As an Italian and a stylist, I am often asked, “Is there a secret to Italian Style?” What makes Italians (both men and women) always look so put together and yet at ease in any circumstances? Allow me to uncover those principles and philosophies rooted in my culture that distinguish the renowned Italian style.
IN PURSUIT OF QUALITY
Another essential aspect of Italian style is the love for craftsmanship and quality. Most Italians have a special eye for fine fabrics, exquisite details, and impeccable construction. This translates into investing in pieces that not only stand the test of time but also maintain their allure even after numerous wears. Whether it’s a knit crafted from precious cashmere or a handmade accessory, there’s a deep appreciation for the craftsmanship and quality in each item, irrespective of the brand label.
TIMELESSLY TAILORED
Undoubtedly, Italy’s rich artistic and cultural heritage plays a significant role in shaping the aesthetic codes and sense of beauty that inform our perspective. While trends come and go, many Italians appreciate the timeless elegance of tailored garments. Furthermore, in my professional experience, especially with international clients, I have noticed that suits and blazers are mainly seen as business wear, particularly among women.
However, Italians particularly value the sophistication and versatility of a well-cut blazer that can easily be styled for business, dressing up, and casual days. Likewise, suits in seasonal colors are not merely considered work wear but are embraced as fashion statements, adding a touch of pleasure to dressing up. This appreciation for stylish clothing reflects an attitude towards fashion that transcends mere functionality, emphasizing the importance of feeling great
and put together in every outfit.
MAKE A STATEMENT
Let’s not overlook the bold attitude towards accessories. Whether it’s a statement piece of jewelry, shoes crafted from supple leather, or a colorful scarf draped around the neck, these elements not only reflect one’s personality but also inject dynamism into the outfit, creating a unique and memorable style.
Last but certainly not least is the fearlessness in embracing femininity. Even more, as we enter the warmer seasons, dresses that accentuate a woman’s figure, crafted from floaty fabrics such as silk or draped linens, become indispensable staples in the wardrobe of any stylish Italian woman. Hence, I believe that the secret to Italian style lies not in following strict rules or adhering to fashion dictates but in embracing a touch of audacity and individuality that makes people say as you walk on by, “ECCO!”
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